Do you want your website to be magnetic, which Magnetize your visitors? The magnetic Dictionary defines as "powerfully attractive." Bruce Barton, author of best sellers and owner of the largest advertising agency in the 20s, said: "The issue (of advertising) should be based on two principles: First, when one is interested in itself, when a second are interested in other people. " What makes your site interesting? Good design plays an important role in the overall effectiveness of your site. The flash does not interest your audience, however the benefit - the ("what's for me"), is what creates your list and make your home page interesting. Create your homepage and you'll have full benefits to your target audience grateful and interested in back for more. So for you to have clear, your product / service is much more attractive than a beautiful and modern website. Promotes the benefits of your product / service instead of your biography, or your credentials, place them in the right place on your website. One important thing you should know, is that really your audience, rather than the product / service you offer on your home page, you want the value. You will have to answer questions like: "Are you going to solve my particular problem ?"," ?"," What I earn what I lose if I do not use this service?" Here's a quick tutorial on how to magnetize your home: 1. Visit Ed Sayres for more clarity on the issue. Make a list of 10-20 benefits of each product / service. For example, a client of mine realized that his audience not only wanted to know how to write articles, they wanted to know why they should write them that way.