Therefore provided in the contract with the developer at least two design options and not less than two weeks schedule. Add another week or two on the corporate identity. Do not argue with a developer on the design - there is no accounting for tastes. Thoroughly explain the purpose of the project, identify a marketer developer audience of the future shop. Insist on the justification of the proposed design solutions. Do not accept the answer "so see our designer" - everything must be conclusive explanation. When I develop a design, which then draws my team, I do three problem: user-friendly interface (allows you to easily navigate and find the product on the site), solve all marketing goals (promotion of special offers and shares, the continuation of the brand, etc.), aesthetically nice design (taste and technologies do not compete but complement). Check whether such a design drawn for you? Not the fact that you're mad about the bending lines and the selected fonts - it's all subjective, but if it seems you are cute and there is justification for the selected developer solutions - take the job! Programmable! Typically, companies use ready-made "engines" of the systems administration site (SAS, CMS) and quite nice if the company has own engine, which gives her the opportunity to build upon and modify sas to your custom task.
Find out if the real online stores at the proposed engine. The fact that the shop is not just a website: Increased load and performance requirements of software and security, resistance to hacking attacks, etc. I began to develop its own system of administration of sites 8 years ago and the first versions did not only designed it, but personally programmed with the team. Today, we have developed the seventh version of sas SiteX7, which has a special release SiteX7.Saller - solution e-shop. Please note that your developer had not-tested "raw" software. Ask to demonstrate "the engine" before signing the contract! Getting to the stuffing! Thus, the store is ready, begin to "deliver" the goods. Filling the product catalog is very painstaking work. Surely in your store will be at least hundreds of goods or directory will contain tens of thousands of items.
If you have a staff that would quickly bring the nomenclature - start as soon as possible earlier. Is advantageous to most of the work of filling the initial description of goods to request the developer. You will still be not enough: pick up and sort the material for filling - text and photos of products that will you sell. Worry about the reliability and quality of the information requested from the manufacturer nomenclature in electronic form with description and photos. Information - something for which you will love the constant buyers. If you spent less than 20% of the budget development for quality content, consider yourself lucky! ceo of Ekziterra "Oberman Maksim