IMAX DMR IMAX Corporation has developed the process, property IMAX DMR (Digital Remastering) to remaster Hollywood films and 35mm format transform to the IMAX 15/70, so that, in this way, the public can enjoy the adventure, drama and emotion of their favorite movies, with the unparalleled image and sound quality of The IMAX Experience (The IMAX Experience). Referred to as IMAX DMR , this technology enhances self image and sound quality of movies so they can be exhibited in IMAX theaters. The resulting images have the clarity and sharpness level of the audience waiting for IMAX Experience (An IMAX Experience ). The development of IMAX DMR process is based on deep knowledge and understanding of the 15/70 format and atmosphere of projection in IMAX theaters. IMAX DMR , is much more than a software tool.It is a complete, end to end, designed with the purpose of satisfying the high demands of film premieres today. Through the magic of IMAX DMR , IMAX Corporation (IMAX ) is revolutionizing the way moviegoers see action and adventure movies produced by Hollywood. The IMAX DMR process begins with the scanning of each individual frame of 35mm film at the highest resolution possible and continues its conversion into digital images. Next, tools of image enhancement developed and refined over the years, optimize each image to proceed with printing on a 70mm film format. The pertinent information contained in a small area of the 35mm format is analyzed. Some of the techniques used to enhance the image tune-up including sharpness, color correction, grain removal and disposal of instabilities.The enhanced digital signal is then recorded on 15/70mm film format, resulting in a visual presentation which, when projected in modern rolling loop projection of IMAX , has a bright image, stable, well defined and absolutely amazing. The IMAX DMR system, highly automated, allows the process to meet stringent production times of the movies.