The force of the Real can most be observed in the trips to Chile, Argentina, U.S.A., Mexico and Canada, among others. For there, everything is ' ' much barato' ' irresistible e: clothes, electronic, tools, perfumes, medicines, enter a sea of things. Even though in the case of the tourism and the gastronomia, prices in Brazil are carssimos. ' ' Price of juros' ' he is most famous of the high prices - with it we withhold the world-wide record. It is the target of noisy claims on the part of the population or the vehicles of communication, but the other practised high prices in Brazil curiously are not. For many, the raised tax burden is the greater ' ' culpada' ' for this situation, but will be it explains everything? We can see that it although high, it is in the world-wide average. (vide Graphical 1). The correct one would be to analyze it of the point of view of its low return.
To explain the prices in Brazil superior in 50%, 200% and until more than 500% (vide tables 1 and 2), would be adjusted to search other factors, as: high concentration and little competition in areas key of the economy, state presence in important sectors in the formation of costs, slow and custosa bureaucracy, lack of qualified human resources, deficient infrastructure, low level of internal saving and of investments and the cultural questions, among others. In this context, a question fits: it will be that the Real is strong same or is ' ' much apreciado' ' in relation to other currencies? If this will be the case, which would be the consequences in the medium and long run on our industry, balance of payments and prices? Table 1. Research in the Google: Examples of more expensive prices in Brazil DatExemplos/Address (WWW) Jan/09 Cars in Brazil costs well more expensive than in the exterior. Jan/09 Ticket for the exterior one costs more expensive 66% in Brazil. Mar/09 Use of the cellular one is more expensive in Brazil of what in the other countries that are part of the survey. Www.g1.globo.com Mai/09 Member of the house of representatives leaves more expensive in Brazil what in 1 world. Out/09 Windows 7 will be more expensive in Brazil - Windows Station.
Combustible Jan/10 is more expensive in Brazil of what in the neighboring countries and U.S.A. Jan/10 educational Laptop is more expensive in Brazil. Mar/10 Made in Brazil: Comparing with Mexico, gadgets in Brazil is well expensive. Mar/28 Price searched in the site of the Waltmart in day 28 of March for the Verbal Irrigador Waterpik in the (s): * Brazil - R$ 499 * U.S.A. - R$ (80 US$ 48) Comment: In the two situations, the product was imported of China.