As you cut your budget, without loosing the 11 most important emergency measures and ideas for you in almost any company advertising power cutbacks is being on - even with the advertising budget. To deepen your understanding Ali Partovi is the source. That hurts, but only, if one deletes in the wrong places. We tell you, Salerno consulting where you can paint and should build on what measures instead. Stop image advertising. 1. waive all advertising measures aimed at the development of the image. Make instead concrete offers to the fore.
Heed the old principle: advertising to sell - in times of recession right. Change logo, nor appearance. 2. changes in logo and appearance will be in the money. Not only the development costs have to beech, but also the costs for new business cards, envelopes, labels and advertising material. In normal economic times, these extra costs must be earned first. In times of staple funds they strain the budget too much. The sales effect of mere logo change is already barely measurable.
Argue with genuine benefits. 3. just a little bit more comfort or to treat yourself to something nice? That's not enough to purchase reasons of an economic crisis. In times of recession, the reason holds the purse strings of consumers closed. It requires also rational purchase reasons, to convince consumers of a product or a service. Delete all advertising, whose Erfolge cannot be controlled. 4. If you can not measure after an advertising activity, whether the number of requests, Web shop visitors, the frequency increases in your shop or at real purchases, then let you fingers away. Advertising, which is not controllable, success can be justified by nothing. Classic promotional activities such as advertisements, posters and radio spots should contain now always possibilities of feedback - a coupon to cut out, a hotline, a voucher, and much more. Activate your regular customers. 5. remove all the measures, which will help you to generate more sales with existing customers.
20/11/2019
