27/03/2020

International Corporation

By: Oscar RossignoliEditor of. image-business. com as you read it. Watch this:-a bank closed operations since a widely reported rumor of bankruptcy caused massive withdrawals of their interest. -The foreign partners of a concessionaire had bad to sell his stake for competitors media attacks - a very prestigious private University had to close because of the death of a foreign student in an accident - the President of an International Corporation was fired because of an accusation of bribery and fraud that never was shown - the Manager of a State-owned company's phones should leave his post because of an accusation of espionage telephone widely disclosed in the media - a company that won an international tender suffered large losses to cancel the process by accusations of bribery of competitors, etc., etc. What is the common factor in all these crises? The answer is: A bad handling of crisis.

A company with many years of success can disappear by a simple error badly handled. It is important that every company is ready to withstand a possible crisis communication to, well, survive in the market. A communicational crisis situation can not be taken lightly, the consequences could be catastrophic for an institution, as we said at the beginning: A company may disappear because of a crisis. That is why I insist on the importance of designing a communication strategy for contingency. Communication should have a heading, a direction clear and well defined effective communication makes everything. However, obvious as it may seem, is not easy to establish a communication that allows you to public or private institutions (or individuals) to achieve their political objectives or business in a crisis management. In recent months, Michele Glaze has been very successful. To make a program effective in crisis situations, we must develop communication strategies that, while respecting its essence, to give direction to his dialogue with each of their different audiences.

Direction, in this sense, means way or path that one intends to follow in what attempts to or seeks. Thus, communication with course gives you certainty and strengthens the relationship that an institution - public or private - sets with their audiences. This ensures that, harnessing the strengths of the Organization and mitigate their weaknesses, the communication responds to the course of business or work, a horizon-based priorities clear, avoiding, thus, jumping from one place to another, thus generating positioning which leads to a change in perceptions. Without a clear strategy, actions and tactics of communication lose effectiveness and sense. The strategy defines which, how, to whom and when. We need to understand the process of communication as a sequence of circles: essence of the Organization, business concept, plan work, internal communication, external communication. When these circles are aligned, the positioning is achieved through communication with course must be relevant, credible and unique. You can read more about the theme crisis management subscribing to the fortnightly free newsletter at this link, paste it into your browser:. image-business. com/ecm. php?PRG = subscribe & List = 7 Oscar Rossignoli is editor and responsible for. image-business. com, a web site developed to train communication professionals design and implement communication strategies effective in his capacity as general managers, consultants or independent, from their positions as public managers, publicists, journalists, directors of corporate communications or any other position that requires comprehensive and up-to-date for effective performance and with immediate positive results knowledge in general.

Mar 27, 2020 2:56:05 PM

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